Opticon is Optimizely’s flagship annual conference, bringing together digital leaders, marketers, and developers to explore the latest trends in experimentation, optimization, and digital experience innovation. As one of the key designers for Opticon, I collaborated closely with my team to craft a compelling and cohesive visual identity for the event. Under the creative direction of Alyssa Newman, we developed a wide range of digital and print assets, including stage design, signage, marketing materials, and social media campaigns. Our work ensured a visually consistent and engaging experience, bringing the event’s theme to life for attendees.