Opticon is Optimizely’s flagship annual conference, bringing together marketers, product leaders, and digital innovators to explore the future of experimentation and digital experience. As part of Optimizely’s brand team, I contributed to Opticon 2023 as a Visual Brand Design Specialist. My role centered on extending the event identity into a wide range of static applications, both digital and physical. I designed assets for social channels and paid media campaigns, created large-scale screen graphics for the live experience, and developed print materials that supported the conference environment.